Disruptive innovation is term created by Clayton Christensen- a new invention or product that alters its market. It typically refers to technological advances that result in changes on the macro-scale, such as the digital camera that left Kodak’s traditional film cameras in the dust or the mass-produced automobile that completed revolutionized the transportation industry.
With each innovation, there is risk taken on by the company and disruption faced by the users. The companies promoting this new product do not know if it will succeed. They are challenging previously set norms and values and introducing an alternative way method that they hope will benefit the public. However, if it catches on, the users have to adjust to these developments and accept the new.
But not all innovation has to be on this large-scale. It could be small changes that you choose to implement within your company in order to become more efficient.
For your business, consider making changes to your business process. The business process is all the small parts that come together to accomplish the company’s goal. Therefore, think in terms of the options that you have or new combinations that would work well to enhance this overall chain.
What is the current order of steps? What areas are working well? What areas could work better? What areas could benefit from a change? If you have not analyzed this process in a while, it is important to take the time and do so now.
It could be time for a change because there may be new technology available or certain machinery that is no longer needed at all. There could be changes in your staff that need to be addressed as well.
This is not an exhaustive list but examples of innovation and change include:
- Changing the order of steps
- Including a new step
- Deleting a step
- Upgrading the technology
As with any innovative step though, the employees and employers will see a disruption on their side. The company is taking a risk and changing what has been working for a while and the employees may be unsure of how the changes will impact them. They will need time to become accustomed to these changes but do not let employee apprehension deter you away from change.
If you are planning to incorporate improvement in your business and you are not sure how you can get it off the ground with support from your employees, hiring a business consultant may help.